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branding cigarettes document purpose was to work out ways to reduce the number of people smoking, to help smokers quit, and to stop kids from thinking that fags are cool, man. />Amongst its many suggestions and questions, the document asked: "Plain packaging, also known as generic, standardised or homogeneous packaging, means that attractive, promotional aspects of tobacco product packages are removed and the appearance all tobacco packs on the market is standardised. Except for the brand name (which would be to be written in a standard typeface, colour and size), all other trademarks, logos, colour schemes and graphics would be prohibited. The package itself would be required to be plain coloured (such as white or plain cardboard) and to display only the product content information, consumer information and health warnings required under the law." Which is fascinating. They be taking one of the most carefully branded products in the world, and de-branding it. And since they already banned tobacco advertising, cancer sticks don really have much else left except their branding. They be stripping them back to just their name, taste and cost. The document looks at the pros and cons of doing this, suggesting that on the plus side it would break the link between any old memories we might have from past advertising campaigns, but that on the down side, tobacco manufacturers might start to compete on price alone, so cigarettes would get cheaper (but they then note that they could just whack up the tax). />What the betting the tobacco companies are already looking at ways to make their cigarettes look totally unique in some new way - coloured cigarette papers perhaps, or coloured foils inside the packs. desperately trying to something, anything, to retain some semblance of individuality. Maybe they launch entirely new brands, where it was all about the name - perhaps using a really short name, or a really really long one. Either way, it going to be really interesting to watch what happens. Observer article says the DOH even more responses than the 55,000 it got before last year public smoking ban. document purpose was to work out ways to reduce the number of people smoking, to help smokers quit, and to stop kids from thinking that fags are cool, man. />Amongst its many suggestions and questions, the document asked: "Plain packaging, also known as generic, standardised or homogeneous packaging, means that attractive, promotional aspects of tobacco product packages are removed and the appearance all tobacco packs on the market is standardised. Except for the brand name (which would be to be written in a standard typeface, colour and size), all other trademarks, logos, colour schemes and graphics would be prohibited. The package itself would be required to be plain coloured (such as white or plain cardboard) and to display only the product content information, consumer information and health warnings required under the law." Which is fascinating. They be taking one of the most carefully branded products in the world, and de-branding it. And since they already banned tobacco advertising, cancer sticks don really have much else left except their branding. They be stripping them back to just their name, taste and cost. The document looks at the pros and cons of doing this, suggesting that on the plus side it would break the link between any old memories we might have from past advertising campaigns, but that on the down side, tobacco manufacturers might start to compete on price alone, so cigarettes would get cheaper (but they then note that they could just whack up the tax). />What the betting the tobacco companies are already looking at ways to make their cigarettes look totally unique in some new way - coloured cigarette papers perhaps, or coloured foils inside the packs. desperately trying to something, anything, to retain some semblance of individuality. Maybe they launch entirely new brands, where it was all about the name - perhaps using a really short name, or a really really long one. Either way, it going to be really interesting to watch what happens. Observer article says the DOH even more responses than the 55,000 it got before last year public smoking ban. Most respondents supported the plans, including plain packaging." So it could happen sooner rather than later.
